Most people think that in order to drive a positive social media ROI, big budgets are usually required. But that’s not always the case. The post Why Some Businesses Generate Higher Social ROI, While Others Waste Money by @marcushokh appeared first on Search Engine Journal

Every good marketer knows that one of the key elements to success is making it as easy as possible for your audience to consume and share information. Part of creating ease of use is keeping in mind where and how your audience is spending their time. What degree of success do you think a marketer would have if they were to plaster flyers at every Red Robin around the country, when the vast majority of their customers eat at In-N-Out in California?

Customer service experience and excellent communication skills are the first things this columnist looks for in a new link builder, even more than lots of past link building experience.

Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft and local cab services.

This really isn’t new, Google has been doing this on desktop for a while and testing it on mobile for a long time as well. If Google thinks it knows what your query will be…

BIA/Kelsey found that mobile has overtaken desktop in search query volume. While the numbers remain close, the gap will continue to increase over the next few years.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Here is a recap of what happened in the search forums today…

Google’s Chief business officer Omid Kordestani said at the Re/Code Code Conference last week that the speculation about the buy now button on Google is indeed true.