Archive for July, 2015

Planting The Seeds For An Evergreen Content Strategy

2015/07/09

Columnist Patrick Stox explains how to create an evergreen content strategy based on keyword insights to capture searchers at various points in the conversion funnel. The post Planting The Seeds For An Evergreen Content Strategy appeared first on Search Engine Land.

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Now Available: #SEJSummit Silicon Valley Tickets for Purchase by @itsduhnise

2015/07/09

We are excited to announce that general admission tickets for SEJ Summit Silicon Valley event are now available! The post Now Available: #SEJSummit Silicon Valley Tickets for Purchase by @itsduhnise appeared first on Search Engine Journal .

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Google: Sorry, We Meant Don’t Ask For Links That Violate Our Guidelines

2015/07/09

Yesterday we covered a statement where Google said you should not even ask for links. It was from the Portuguese Webmaster blog written by Diogo Botelho from the Google webmaster team

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Google Maps Hides Search Bar, HERE Struggles To Sell

2015/07/09

Google Maps has made some minor changes that improve usability, while Nokia appears to be struggling to sell its mapping service HERE. Google Maps now will hide the search bar on the top and explore bar on the bottom of the map screen to create a larger visual field.

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The Emerging Role Of SEO In App Discoverability

2015/07/09

In the old days, search engine optimization (SEO) was all about web pages — however, as columnist Janet Driscoll Miller points out, the growth of mobile means that SEOs must now focus on getting apps indexed, too. The post The Emerging Role Of SEO In App Discoverability appeared first on Search… Please visit Search Engine Land for the full article.

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The Internet of Things: Enlightening Objects and "Dumb" Machines

2015/07/09

I have no idea how to cook a turkey, but when my Wifi-enabled thermometer reaches the right temperature, it sends instructions to my Internet-connected oven to lower the heat.

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Competitive Insights Tools for Paid Search in AdWords and Bing Ads

2015/07/09

Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns.

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30 Amazing Entrepreneur Quotes on Starting a Business by @albertcostill

2015/07/09

Here are thirty quotes that all prospective small business owners and entrepreneurs should use during those early stages of their business. The post 30 Amazing Entrepreneur Quotes on Starting a Business by @albertcostill appeared first on Search Engine Journal

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4 Steps Marketers Can Take Towards Increasing Their Digital Marketing Budget

2015/07/09

Raise your hand if you’ve ever encountered a situation like the one described below: It’s time again for your annual marketing budget meeting. You’re confident that what you’ve put together is going to knock the leadership team’s socks off

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PPC Automation Methods for Retail Search Advertising

2015/07/09

Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs.

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