While Google’s antitrust investigation in Europe has received considerable attention, a similar ongoing investigation in India has received far less coverage. However, an article appearing in India-based Economic Times suggests a legal environment in the country that is no less challenging…

Is your Web analytics data being skewed by bot visits to your site? If so, columnist Ben Goodsell has the solution. The post 3 Steps To Find And Block Bad Bots appeared first on Search Engine Land

In the spirit of a Skyscanner promotion giving someone the chance to spend the day as CEO of the travel search engine, we posed the questions to some of Search Engine Watch’s columnists.

Do you remember seeing your first emoticon? The first documented use of “:-)” dates back to 1982, when Scott Fahlman proposed that it be used as a “joke marker” on a message board for Carnegie Mellon University computer scientists. Here’s his Internet-changing message: “I propose that the following character sequence for joke markers: “:-)” Read it sideways.” Today, emoticons need a bit less explanation.

Valuable doesn’t necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them.

Struggling to get traffic to your blog post from social media?

Brands: Stop Doing These Things! Influencer Marketing is hot and that means the value of influencer relationships is higher than ever. Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual benefit from these long term relationships can mean anything from hugely successful marketing programs for brands to top billing at speaking events, book deals and consulting work for the influencers.

How does your brand handle customer service? Do you have any favorite quotes regarding customer service that you want to share? The post 50 Customer Service Quotes to Live By by @albertcostill appeared first on Search Engine Journal .

To make your Marketing Nerds and SEJ Marketing ThinkTank experience better, we’ve launched new landing pages for our content initiatives. The post Check out SEJ’s New #MarketingNerds and #SEJThinkTank Landing Pages by @AkiLiboon appeared first on Search Engine Journal .

For those of you who still getting used to the new picture, here are a few PR strategies to get your CEO’s name out there effectively. The post 4 Creative #PR Strategies for Your CEO by @ChelseaHarrigan appeared first on Search Engine Journal .