Not familiar with Gmail Ads? Columnist Susan Waldes has the scoop on the ad type formerly known as “Gmail Sponsored Promotions.” The post Gmail Ads: An Old Ad Type, But A New Addition To AdWords appeared first on Search Engine Land.
Recently, Google has made several changes to how it displays local search results.
Last Friday, Google posted a warning to repeated violators of the Google Webmaster Guidelines that Google may take “further action” and/or it may be “more difficult” to be successful in reversing the penalty. Again, this was aimed at manual actions only..
You know it makes sense to invest in a multilingual digital marketing strategy but does your boss? Here you’ll find five great ways to convince them
Is gaming Google a suitable exercise to effectively engage with SEO and optimize a website’s search ranking results?
B2B brands are answering the call to become publishers with a significant increase in content hubs exemplified by pioneers like American Express OPEN and Adobe’s CMO.com and others including: Intel IQ Think with Google Dell’s Power More GE’s World in Motion SAP’s Digitalist Magazine While those are all great examples, there’s an important question: Can your business really afford to hire the kind of editorial team to create this quantity of quality content at the cadence of a business publication? Many practical marketers will say no
These observations highlight the value of keywords in SEO. Use these strategic insights to effectively implement targetable phrases that impact consumers’search results.
Content marketing is no doubt effective, but some companies just can’t make it work for them. Here are four ways to boost your content marketing ROI.
Posted by Trevor-Klein The Moz Blog is built to help you all become better marketers. We couldn’t possibly succeed in that goal if we didn’t have a good sense for who you are and what you’d like to (and need to) see, so we did what anyone would do to get that sense: ask.
Brands are made by humans, so why do we sometimes feel like the marketing messages being delivered are robotic? 7 ways to humanize your brand. The post 7 Ways to Humanize Your Brand by @ChappyMargot appeared first on Search Engine Journal .