Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local Marketing, Content Marketing & A Reader Survey appeared first on Search Engine Land. Please visit Search Engine Land for the full article

SEJ news and updates about how social affects SEO, why bad reviews can be good, popular posts over the past week, and SEJ webinar, podcast and NY Summit. The post SEJ Wrap-Up: How Social Affects SEO and Why Bad Reviews can be Good by @megcabrera appeared first on Search Engine Journal .

Technologies, tactics and tricks for gaining market share with exceptional content. The post Global Content Marketing for Enterprise — September 24 Webcast appeared first on Search Engine Land. Please visit Search Engine Land for the full article

“For those of you that think comedy won’t work for your brand, ask yourself: will it work for your customers?” – Tim Washer Most the time, if you ask a group of people “do you like to laugh?” 100% of your audience will respond with a resounding “Yes!”. Seeing that, you’d assume that incorporating comedy into your content marketing would be a no-brainer, but that’s much easier said than done

Google’s John Mueller said in the Google+ Hangout from last Friday that he’d recommend you keep your 301 redirects live and in place for at least a year after you set them up.

We have an amazing line-up of speakers for SEJ Summit NYC, and we’ve included insight from them. Check them out! The post 8 Useful Bits of Insight From #SEJSummit NYC Speakers by @AkiLiboon appeared first on Search Engine Journal .

These overlooked search and marketing practices save you time, require minimal investment, or even pay for themselves. Columnist Wesley Young shows you how to get the best bang for your marketing buck with these underused tactics.

Optimize SEO strategy with this eight-click solution for integrating Google Analytics with GSC Search Query Data. Also this can help to elude the 90-day historical limitation on the GSC Search Analytics Report.

There’s no question about it: An effective content marketing campaign will increase your organic search traffic. Contributor Eric Enge discusses how you can implement a solid content marketing strategy

Using a patent for personalization, this post evaluates how Google is able to tailor search results to a user’s personal taste and explains how these calculations are relevant to the global algorithm.