If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget. The post 5 Steps for Optimizing Paid Search ROI with Calls by @https://twitter.com/eholmen appeared first on Search Engine Journal .

In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion.

As Amazon Product Ads are soon discontinued, Text Ads will be introduced to take their place. How will the successor compare to the original

It takes much more than building a website for your business to see leads, conversions, and growth. You need to strategize. The post 5 Analytical Techniques to Leverage Your Website by @Ryan1SEO appeared first on Search Engine Journal .

We’ve been talking a lot about influencers lately – and with good reason.

Above is the animated GIF of the new Google logo, which Google announced yesterday and went through the process of changing the logos throughout all their properties…

Did you know if you do a search in Google for [fun facts] or [i'm feeling curious] and possibly other variations…

Earlier this month we reported that Google came out with a really slick report editor for the Google AdWords product. Now, Google tells us on Google+ that the report editor is available to all advertisers. It is incredibly slick, so you should give it a try..

Columns show ad engagements that reflect performance by ad format type in each campaign. The post New Interactions Reporting In AdWords Follow On Video Campaigns Integration appeared first on Search Engine Land. Please visit Search Engine Land for the full article