Warren Whitlock explains how businesses can better incorporate storytelling into their content marketing The post Storytelling in Marketing: An Interview With Warren Whitlock by @lorenbaker appeared first on Search Engine Journal .

Star light, star bright, which digital marketer is next in our spotlight? Well, it’s  John Bell of course, Vice President of Enterprise Digital Marketing at Travelers

PPC works when an ad network makes money when someone clicks on their ads. Here’s how you can make better and more clickable ads—regardless of network. The post How to Write High Quality Clickable Ads (No Matter What Network You are On) by @adamlundquist appeared first on Search Engine Journal .

A mobile-friendly site (or app) is not an end; it is a means to that end.

In order to see where our industry is growing and how strategies are changing, we created a short survey – and we need your input.

Google quietly announced on Google+ they added two new features to the AdWords Android App. They added support to manage video campaigns as well as add new accounts in a faster way…

Adam Bradley asked Google’s John Mueller on Google+ how does Google measure the “time spent downloading a page” metric found within the Crawl Stats section of Google Search Console…

Google announced they are testing in California Google Compare for US mortgages. You can access it over here but again, it seems to only work in California.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Posted by jenstar For many SEOs, a glimpse at the Google’s Search Quality Rater’s Guidelines is akin to looking into Google’s ranking algorithm. While they don’t give the secret sauce to rank number one on Google, they do offer some incredible insight into what Google views as quality – and not-so-quality – and the types of pages they want to serve at the top of their search results.