If you do a search for [festivus] in Google, you will see the famous Festivus pole along the left side of the search results. Yesterday was Festivus..

Santa Claus is coming to town! Here’s how to keep track of his approach via the web, smartphone, or even by making a voice call. The post Where’s Santa Claus? Your 2015 Guide To The Google Santa Tracker & NORAD Tracks Santa appeared first on Search Engine Land

The founder of mobile search app Relcy, Rohit Satapathy, believes he has built a better mobile search engine. His focus is less on mobile web content, though that’s there, than “apps and actions.” Satapathy and his team for the past two years have been constructing what he says is… Please visit Search Engine Land for the full article

As you know, Google warned and then launched the Google App Install Interstitial penalty in early November.

What aspects of local SEO captured readers’ interest this year? From tactical guides to mistakes to avoid, here are the year’s most widely read local search columns. The post Locally Sourced: Search Engine Land’s Top 10 Local Search Columns Of 2015 appeared first on Search Engine Land

In this post, Ash Read shares some of the Buffer team’s experiences on building an audience alongside six key ingredients to successfully build an audience. The post Why Building an Audience is so Hard (And Why I’m Still Trying) by @Ashread_ appeared first on Search Engine Journal .

‘Twas the day before Christmas, and here on the site, Patrick Stox reveals what SEOs want from Santa tonight! The post Dear Santa: An SEO Wish List appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Julia McCoy shares major content marketing tips for 2016 and beyond. Long form content will be on the rise; brands should be storytelling; and more. The post 10 Key Content Marketing Tips for 2016 & Beyond by @JuliaEMcCoy appeared first on Search Engine Journal

While the world is more connected than ever, it’s also more cluttered than ever.