After having a very unstable past couple weeks in terms of Google updates, this weekend was relatively calm.

Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline Jakober shares her stories and tries to guess the underlying motive.

Columnist Garrett French notes that in many verticals, content resources have gone missing over the years. That’s where you come in. The post Preserve Your Content Ecosystem By Fixing Link Rot appeared first on Search Engine Land

This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too.

Keyword rankings are no longer as meaningful as they once where. In this infographic, MWI highlighted some of the most common theme changes over time.

Google+ Search, at least searching for photos within Google+, has stopped working. Try it yourself, search for [flowers], [snow] or anything…

Welcome to 2016! It is a new year, which makes it a great time to start fresh and clean.

Smart, Creative and Focused on Results. That expression is central to our approach as an agency business and in our continuous pursuit to improve as marketers. Ubiquitous information access and increasing complexity and competition means the need to advance knowledge and creativity with digital marketing strategy, tactics and performance is greater than ever

Everyone is telling you to use social media – but who’s telling you to be careful? Despite what some may suggest, social media is not all that new. As far as I’m concerned, it’s old – very old

Posted by larry.kim Wouldn’t it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn? You can! This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse. Doing so requires one crucial thing