Learn how Tony Hsieh, founder and CEO of Zappos, was able to grow his multi-billion dollar business by delivering happiness. The post #SEJBookClub: Four Takeaways from Delivering Happiness by Tony Hsieh by @megcabrera appeared first on Search Engine Journal

Like it or not, Paid Search strategies can quickly turn into a game of out maneuvering your opponent.

There’s a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place.

Today’s marketing challenge is how to use real-time data to improve their marketing efforts.

On Friday we covered many people starting to see ranking changes in Google and then again, over the weekend we said this was a massive update but I said it didn’t seem likely it was Penguin…

Panda is now part of Google’s core ranking algorithm, meaning the quality of you website’s content matters more than ever. The post Google’s Panda Now Part of Its Core Ranking Algorithm appeared first on Search Engine Journal

Periscope videos can be embedded in tweets and played right within the timeline of Twitter’s iOS app. The post Twitter Brings Live Periscope Videos Direct to Its Timeline appeared first on Search Engine Journal .

Posted by EricaMcGillivray Every morning, I listen to the news. I’ve been doing this since high school and now well over half my life, as I’ve changed from radio antennas to apps. Sadly, with all the recent tragedies — from mass shootings in the US and terrorist attacks to devastating earthquakes and other natural disasters — my lifetime habit has become essential to my work.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…