Google’s Head of Publisher Policy Communications, John Brown, answers YOUR questions about AdSense. This month: mobile ads and handling ad blockers. The post #AskTheAdSenseGuy: Google’s Recommendations for Effective Mobile Ads and Handling AdBlockers by @admanjaybee appeared first on Search Engine Journal .
Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more traction every day. While I think this is a tidal wave of information and computing power that’s coming towards every industry, I also think that there are very important strategic decisions that will always be in the hands of the search marketer. One of those most often debated is the value of a top position.
The opportunity to surround yourself with top content thought leaders and practitioners is one that you should always take. That’s just what we will be doing February 15 -17 at the 2016 B2B Content2Conversion conference in Scottsdale Arizona. We’ll be packing our bags and leaving the cold Minnesota climate for warmer weather and three days filled with top-notch B2B content marketing education. But before we dig into that, lets review the current state of content marketing for B2B marketers and why conferences like this are so essential
Posted by willcritchlow The FTC recently published their updated rules (and more accessible “ guidance ”) on what constitutes a “misleading” native advert [PDF]. I’ve read them.
UX and CX are often used interchangeably, but understanding the differences between the two is crucial to online success. Learn more here
Do you know your brand’s current content personality? If not, do you know how to find it?
Google’s Stacie Chan announced in the Google News Help forums that they launched a new feature in the Google News Publisher center to test your URLs with the Troubleshooting Tool. You can access it in the left menu after logging in…
Google announced this week that they are blocking access to sites via big warnings for sites that contain deception download buttons and forms of deceptive embedded content, like social engineering ads…