Eric Siegel takes a deeper look at what Predictive Analytics really is and how businesses can use it to make important decisions and improve success.

Why Pinterest Matters to Marketing [Infographic] Did you know that Pinterest is the third most popular social network in the US, behind Facebook and Twitter? That statistic came as a surprise to me. But what isn’t surprising is the rise in brands that are using Pinterest as part of their social and content marketing strategy.

Last week we reported that Google started to drastically drop review stars from their search results. Well, after about a week of going review star hungry…

Google’s John Mueller has an excellent post on Google+ explaining why the reports in the Google Search Console are delayed or not real time.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Posted by randfish [Estimated read time: 9 minutes] How do you take your potential customers’ problems and turn them into a conversion success?

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Update: Zineb later explained that Google doesn’t break out the featured snippets separately in the search console reports but they do count them. Sorry about that…

We know Google indexes PDFs, it is clear, we see them in the index. We also know Google will follow and pass PageRank in links found within PDF documents…

Where have all the search professionals gone?