CopyPress CEO Dave Snyder shares why publishers and organizations need an editorial calendar in this week’s episode of Marketing Nerds. The post Dave Snyder Tells Why Publishers Need an Editorial Calendar on #MarketingNerds by @AkiLiboon appeared first on Search Engine Journal

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Earlier this month, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace in New York and here are the six key takeaways from our favourite presentation: “Cross Device Measurement and Attribution: Accuracy, Efficiency and Impact.” 1.Know your audience According to  eMarketer , 84 percent of U.S.

The Mixology of Content Marketing [INFOGRAPHIC] Content marketing is an art and a science, just like mixing a good cocktail. In this infographic, different types of content ‘cocktails’ are broken down into clear recipes for the marketing mixologist to follow. Each recipe also contains a measuring guide and a stat or helpful tip

The debate on whether Google is telling the truth about click data, i.e.

CNIL in France refuses to compromise on demand that Google remove all Right to Be Forgotten content from its entire index. The post French privacy regulator fines Google for not removing RTBF links outside of Europe appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube election search trends, Google’s top search ranking factors & more appeared first on Search Engine Land.

Surprise, surprise, the top three ranking signals in Google’s search ranking algorithm is content, links and RankBrain. Not necessarily in that order, but content and links are more important ranking signals than RankBrain…