According to YouTube, refugee, immigration, gun control, economy and health care related searches have risen during the past year. The post YouTube reports 224% jump in refugee-related searches since start of elections appeared first on Search Engine Land

We are excited to announce that Page One Power has joined SEJ Summit as our partner in SEJ Summit Santa Monica. The post Page One Power to Partner With #SEJSummit 2016 by @jrdoog appeared first on Search Engine Journal .

What’s on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world.

A Google My Business Help thread has a local SEO who is furious with Google that over 60 of his clients were suspended from Google My Business (the local maps listings) overnight because he manages all these clients in a single account…

Columnist Joy Hawkins gives a lesson in what NOT to do when optimizing Google My Business profiles, based on her experiences cleaning up spammy listings.

Google’s Andrey Lipattsev, a Search Quality Senior Strategist, said yesterday at the 42:40 mark in the video, based on a question from Rand Fishkin, that Google is exploring using machine learning with web spam…

In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. The post The state of cross-channel paid search, part 3: SEM & display appeared first on Search Engine… Please visit Search Engine Land for the full article

Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring.  The best strategy is to find a balance between acquisition and retention.

More images are showing up in Google search result snippets. @WebMarketMagnet mentioned it in February on Twitter, and there seems to have been a few instances of it popping up for different users in the United States

If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers. In the end, it didn’t quite work out like that, but as user numbers have grown, you’d think that the law of averages would provide you with some new followers along the way. And according to new research from Trackmaven, that is broadly true.