Google penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover from. What should you do when you’ve been on the receiving end of an algorithmic change, or, heaven forfend, a manual action? As with everything, it depends on the type of penalty, the scale of the problem and your ability to sort things out

For today’s Google doodle, the company sent film crews around the world, asking women to complete the sentence, “One day I will…” The post International Women’s Day Google logo celebrates females with #OneDayIWill video appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

For today’s Google doodle, the company sent film crews around the world, asking women to complete the sentence, “One day I will…” The post International Women’s Day Google logo celebrates females with #OneDayIWill video appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Understanding AdWords and PPC auction process is crucial for a successful campaign. Understanding ROI formulas is just as important—if not more.

I think most marketers would agree that social media and content marketing compliment each other nicely.

In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer

Last week, Wednesday night during SMX West, Google brought back the Google Dance. It has been several years since Google hosted the event and it finally returned!

Mike Blumenthal first spotted this new social sharing feature which Greg Sterling named local business cards in Google. In short…

Posted by SamuelScott No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they’re reluctant to give free press to for-profit businesses.