With Armed Forces Day approaching, SEJ would like to acknowledge the digital marketers who have direct experience or who have family members with direct experience in the Armed Forces. The post Celebrating Our Armed Forces in the Digital Marketing Community by @ab80 appeared first on Search Engine Journal .

Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan. According to WordStream , “79% of consumers trust online reviews as much as personal recommendations , 85% of consumers say that they read online reviews for local businesses, and 73% of consumers say positive customer reviews make them trust a business more .” It’s no wonder Google and Yelp is so important to a business’s online success.

ASO will help separate you from your competition, increasing your visibility and traffic clicking through to your app. How are you going to gain visibility in both the App Store and the Play Store? The post How to Gain Visibility in the App Store (ASO) by @Ryan1SEO appeared first on Search Engine Journal .

Posted by Danielle_Launders [Estimated read time: 3 minutes] In April, we hopped on a plane to go visit our friends in the City of Brotherly Love to share an evening of learning, networking, and, of course, eating, for our latest MozTalk. Wait, what’s a MozTalk, you ask? Well, let me tell you! MozTalks are after-work events, featuring two-four speakers, focusing on topics relevant to online marketing

Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conference .  Firebase was acquired by Google in late 2014 and helps developers build apps for Androids, iOS and the Web.

There was a time in the not so distant past when marketing and reality did not always align. Companies could create a genius marketing campaign to promote a crap product without much backlash. Customers would receive the product which was clearly not as advertised, and had little recourse to spread the word

The Google Search Console added a new section under the Search Appearance section named “Rich Cards.” Rich Cards seem to be a section where Google will show you data about your rich snippets, schema, AMP…

Today is Google I/O and I am spotting a some changes to the Google docs that have not yet been announced. It seems Google has renamed it’s Google App Indexing to Firebase App Indexing..

Google unveiled its own voice assistant at Google I/O this week, which is a smart, conversational extension of Google that many are calling the answer to Amazon’s Alexa. The post Google Unveils Its Voice Assistant, Say Hello to ‘Allo’ by @SouthernSEJ appeared first on Search Engine Journal .

If you go to Google and search for [bmi calculator] you will find a new interactive answer box at the top that let’s you enter in your weight and height…