One of the biggest pain points of many small to mid size businesses in digital marketing is the fact that they have to compete against larger, more well-established brands who can afford to throw large budgets into digital marketing and pay higher CPCs to stay at the top of the SERP. For those with smaller budgets who are trying to maximize efficiency in a competitive landscape, being able to pay for these higher CPCs in paid search just isn’t really an option

Well, first thing’s first. Mobile search isn’t mobile. We carry out most of our searches when we are static, on average 70%

Procedural ruling flies in the face of established legal precedent. The post Florida court allows Google to be sued by publisher delisted as “pure spam” appeared first on Search Engine Land

AMP reporting has gone beyond just error reporting in the Google Search Console, and it now shows in the Search Analytics report. The post Google adds the ability to see how people find your AMP pages in Google Search Analytics reporting appeared first on Search Engine Land.

Google has launched a new filter under Search Analytics in the Google Search Console today, which will allow webmasters to better analyze their AMP results and performance. The post Google Launches AMP Filter in Search Console by @brentcsutoras appeared first on Search Engine Journal .

Bing announced the new Bing Ads Editor, version 11.0, is now out. It brings new features such as multi-account management support…

Google rolled out a new format for search results, called ‘rich cards’, that is best described as an evolution of rich snippets. The post Google’s Rich Cards Are Like Rich Snippets, in Card Form by @SouthernSEJ appeared first on Search Engine Journal .

A search for “BMI calculator” delivers an interactive tool that helps users determine their body mass index. The post Google’s latest health tool: a BMI calculator now available directly in search appeared first on Search Engine Land

In the spirit sharing, here are 11 hidden Facebook features that social media managers and marketers can try today! The post 11 Little-Known Facebook Features You can Try Today by @Brian_G_Peters appeared first on Search Engine Journal .

Content marketing is vital to most businesses, with its success affecting many positions that complement each other. How do you ensure however that your strategy is effective