Advertising regulation in China currently doesn’t cover paid search. The post Chinese scrutiny of Baidu ads after bogus cancer treatment causes death appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers. Where marketing, web, design, UX and development collide there is bound to be a confusing mishmash of terminology and confusion of definitions

Search engines continue to adjust algorithms to better match how consumers actually conduct their searches.

It is officially well over 18 months, a year and a half since the last official Google Penguin update. The last Google Penguin update was on October 17

You’ve spent months, maybe even years, building your e-commerce site, but still get no traffic?

Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s.  Today, Nordstrom has twice the market share on Google as Zappos. During the time between April 2011 to December 2012, Zappos.com managed to increase its market share by 51% (going from a visibility score of 42.9 to 63.42 points), while Nordstrom increased their visibility 13 points to 54.9. A huge jump in market share by 302%.

In a world where virtually everything can be found online, people rely on online reputation management. Here’s how you can apply ethics in ORM. The post Ethics in ORM: Should You Help an Axe Murderer

I hate to admit it, but like most people today I take my phone almost everywhere I go. As a society, we have become very reliant our SmartPhones because they make life easier.

@rgomezric spotted Bing testing tweets, similar to how Google shows them…

Danielle Antosz, Features Editor for SEJ, reviews Hug Your Haters by Jay Baer for this month’s edition of SEJ Book Club. The post #SEJBookClub: 4 Lessons from Hug Your Haters by Jay Baer by @dantosz appeared first on Search Engine Journal .