Ian Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can increase a conversion with a series of steps. Here’s a round-up of the talk, along with Ian’s tips on the importance of site search for every website . Targeting the “spearfishers” Ian Scarr started his presentation reminding us that “good site search should be for everybody” as every site should focus on helping its customers find exactly what they are looking for

Searchmetrics has joined Search Engine Journal as its Platinum Sponsor for SEJ Summit 2016 New York! The post Searchmetrics To Partner With #SEJSummit NYC 2016 by @jrdoog appeared first on Search Engine Journal .

It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML. Accelerated Mobile Pages are designed to speed up the experience of browsing the mobile web, providing page load times which are anywhere from 15 to 85% faster than regular mobile pages. We know that site speed has been a signal in Google’s search ranking algorithms since 2010 , and that Google has repeatedly given ranking preference to sites which are optimised for mobile

It was the video sensation of last year, currently sitting at over a billion views on YouTube. It features a smoky-voiced chanteuse in a big fur coat and a thoroughly obsolete flip-phone. And it’s a great example of what’s wrong with the current state of content marketing

We’re not going to rehash how AI and machine learning work. Instead, we’re going to look at how SEOs should use this Google RankBrain in their SEO strategy

Posted by randfish A year ago, in April of 2015, I pitched a project internally at Moz to design and launch a keyword research tool, one of the few areas of SEO we’ve never comprehensively tried to serve. The pitch took effort and cajoling ( the actual, internal pitch deck is available here ), but eventually received approval, with one big challenge… We had to do it with a team already dedicated to the maintenance and development of our rankings collections and research tools

Tejas Kirodiwal notified me via Twitter that he spotted an ad on Google, an AdWords ad…

Microsoft announced how Cortana, Microsoft Bing’s personal voice search assistant, will only work with Microsoft Edge in Windows 10…

Posted by larry.kim [Estimated read time: 13 minutes] Last month we discussed why organic CTR is kind of a big deal . I believe that click-through rate is tremendously valuable and that achieving above-average CTRs can lead to better rankings, particularly on long tail queries