Customers are calling businesses in greater numbers than ever before thanks to digital marketing channels – especially mobile search. Call intelligence company Invoca recently completed an analysis of 58 million calls across 40 industries and has released several useful insights for marketers in their 2016 Call Intelligence Index. Here are just five interesting stats and insights from the report
Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed. The post Bridging the gaps in the Google My Business API appeared first on Search Engine Land. Please visit Search Engine Land for the full article
This week I did my video from a United lounge, hope it came out okay. Google said we can get rid of our authorship…
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Gary Illyes iPhone: Source: SER Google dog: Source: Google+ Google Jedi..
Why is content marketing not as simple as just getting content out? Julia McCoy explains what it takes to create a winning, long-term content strategy. The post You be the Hare, I’ll be The Turtle: Why a Long Term Content Strategy Dominates Short Term by @JuliaEMcCoy appeared first on Search Engine Journal .
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?
In this Marketing Nerds episode, “Global Content Marketing” author Pam Didner shares how to build a content marketing strategy for global audience.
Creating the Perfect Headline [Infographic] 80% of readers never get past the headline, it’s important to make it count. So, how do you create the perfect headline? There are a handful of rules, keep it short, be interesting, and use numbers to name a few.