The other day we reported that Google is seeking information from those who switched to CDNs and saw GoogleBot crawl rates change. Google’s Gary Illyes said then “if you switch to a cdn and your crawl rate drops…

The Google Search Analytics feature in the Google Search Console has added a new feature that let’s you compare two different queries. You can access this by going to the Google Search Console…

Facebook is launching its own version of store visit conversions, a pop-up map feature for local awareness ads, and an offline conversion API. The post 3 New Tools For Facebook Advertisers To Measure Store Visits & Sales by @DannyNMIGoodwin appeared first on Search Engine Journal .

No, it’s not a misspelling or a typo – I did say audiences, plural! Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don’t tell you that you have more than one audience! And it’s true – almost every single one of you has more than one audience.

What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each?

In a response to a column published earlier this week about the place of technical SEO, contributor Patrick Hathaway argues that technical SEO is much more than a “nice to have” feature.

The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital. The report further suggests that retailers whose services don’t meet customers’ expectations could lose more than £12bn a year. The Digital High Street Advisory Board announced in March 2015 a five-year strategy that sets out ambitions to connect town centres to mobile, broadband and wi-fi, while also improving digital skills, by 2020

Technical SEO is vitally important for your website, and provides the foundations for an effective search strategy.  I was prompted to write this article having read a Search Engine Land guest post on the subject this week, written by Clayburn Griffin . The author of that article doesn’t seem to value technical SEO so much. He says that “ Technical SEO is easy, breezy, beautiful, but it’s no game-changer .” For me, this falls a long way from explaining what technical SEO actually is, and how important it is for your website.

You can now compare one search phrase to another in the Google Search Analytics report within the Google Search Console. The post Google search analytics report adds the ability to compare queries appeared first on Search Engine Land.

Building location pages offers an SEO opportunity for Consumer Packaged Goods brands to gain more organic traffic and improve search marketing ROI. The post How Consumer Packaged Goods Can Conquer SEO by @Andrew_Beckman appeared first on Search Engine Journal .