Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign. The post Link building outreach: preparation meets..

Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit — and how to effectively address them. The post How to audit canonicalization and ensure it helps, rather than hinders, your rankings appeared first on Search Engine Land. Please visit Search Engine Land for the full article

What is the goal in building links? Obviously links are the goal in link building . Right

Ruben Gomez posted on Twitter yet another Yahoo Search test. This one is with the top search bar you find on many of the Yahoo properties and of course, on Yahoo Search.

Looking to leverage online reviews to drive your brand’s local search ranking? Here are key insights and best practices to help you get started. The post How to Improve Your Local Search Ranking Using Online Reviews by @reviewtrackers appeared first on Search Engine Journal .

The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide figure more than $533 billion. Taken from PI Datametric Digital Travel Report, here are some stats on digital travel and SEO, as well a look at the organic search dominance of Skyscanner in this market.

SEJ Summit Chicago speaker Searchmetrics’ Jordan Koene on improving your search visibility.

Is Pinterest still alive ? With the rise of Instagram, Snapchat, Blab, and other visual social media networks and apps this is a question many marketers and brands may be asking. The answer?

Google seems to be testing or launching a new look for the “People Also Search For” feature that helps searchers expand their search queries. This was spotted by several folks including Matt Navarra and Dan Barker on Twitter…