Archive for June, 2016

5 more super-common SEO mistakes content marketers make

2016/06/29

In a follow-up to last month’s column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of. The post 5 more super-common SEO mistakes content marketers make appeared first on Search Engine Land. Please visit Search Engine Land for the full article

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Google’s Joris Merks on the importance of leadership for digital transformation

2016/06/29

Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He’ll be participating in a Google Squared webinar  tomorrow (June 30), looking at how to drive a culture of innovation in your company.

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Google: Hosting The Same Content For Multiple Clients On Different Sites Dilute Its Value

2016/06/29

So I was watching the Google Hangout with John Mueller on Google+ and someone asked a question that almost made me spit out my drink…

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Which kinds of links are most valuable for high rankings?

2016/06/29

What does link-building look like right now? What tactics work? Is it all about quality content or do more shady tactics still get results?  Glen Allsop of ViperChill posted another excellent article recently, distilling the findings from his own manual analysis of 1,000 search results

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Google Will Let You Choose the Types of Ads You See Online by @SouthernSEJ

2016/06/29

Google users are receiving notifications that a new web portal has launched which, among other things, allows you to control the types of ads you see online. The post Google Will Let You Choose the Types of Ads You See Online by @SouthernSEJ appeared first on Search Engine Journal .

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25 Proven Ideas to Make Your Site a Conversion Machine by @shane_barker

2016/06/29

Adding a clear call to action may increase your conversion rate, find out 24 more conversion rate ideas to make you site a conversion machine. The post 25 Proven Ideas to Make Your Site a Conversion Machine by @shane_barker appeared first on Search Engine Journal

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Google’s Keyword Planner tool just became even more inaccurate

2016/06/29

You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.

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6 Things Brands & Publishers Need to Know About Native Advertising

2016/06/29

As brands look to create deeper connections with their audience and publishers search for new ways to generate revenue, native advertising as re-emerged as a tactic that both can take advantage of. For those who aren’t familiar, native advertising, also referred to as sponsored content or advertorials, has taken on many forms over the years—from advertorials in newspapers in the 1940s to infomercials and paid programming spots on television. Today, native advertising is a content marketing tactic that typically involves publishing informational and educational articles and videos (with an underlying advertising message) in print or digital publications and blogs.

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