Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Yesterday I ran a poll asking if you think Google will run Penguin again, most of you think yes, they will but a nice number think they won’t. Truth is, Google has said and implied many times Penguin will run again, specifically the real-time version of Penguin…

Increases started at the end of June and have only affected smartphone CPCs. The post Mobile brand CPCs on Google are climbing, finds Merkle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Both the upcoming Republican and Democratic National Conventions will be broadcast via a live stream on YouTube. The post Google to launch new voter registration search tools & live-stream conventions on YouTube appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Your content has an expiration date. In general, 95 percent of the content you create will get most of its traffic within the first two to three days of publishing. Content can become “old” within just a few weeks in some industries, while some types of content may continue to drive solid traffic for anywhere from 3-5 years before, inevitably, you’ll see diminishing returns

This week in search, we saw changes to the Google local algorithm and results.

If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future . But regardless of your current organization’s sophistication with marketing analytics, there’s no reason you shouldn’t step up and report results like a boss. But what exactly does that mean

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google served Chicago-style dog pizza for lunch: Source: Google+ Black and..

It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques

It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against Google from Europe, new mobile shopping formats, and Google testing store inventory searches in GMB