Archive for August, 2016

Google: MCC AdWords Accounts Not Safe From New Keyword Planner Restrictions

2016/08/16

As you know, Google AdWords is restricting the keyword data found within the keyword planner tool for advertisers who have low ad spend. Some thought that MCC (my client center) accounts were immune from this restriction..

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Q&A: ESPforMe’s Scott Rummler on how the future of search may all be in your mind

2016/08/16

What do you imagine is the future of search? Voice … for sure. Machine learning alogrithms … certainly.

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6 Tips for Increasing Facebook Organic Reach in an Age of Decline

2016/08/16

In late June, Facebook announced they would be changing the News Feed algorithm to favor content from users’ friends and families, triggering a collective sigh (and maybe some choice words) among publishers, brands and marketers who rely on Facebook to boost brand awareness and generate referral traffic to their website and blog content. While Facebook admitted that they anticipated a dip in reach and referral traffic for some pages, many Page admins were probably already noticing a decline. Shortly after the announcement, BuzzSumo released d a ta  they’d collected after reviewing 25 million Facebook posts that the top 10,000 publishers has posted in the last year

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7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers by @JoeLazauskas

2016/08/16

Facebook is changing its algorithm to send less traffic to content sites. Here’s how the algorithm change can impact marketing and media. The post 7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers by @JoeLazauskas appeared first on Search Engine Journal

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Google To Support Schema.org Version 3.1

2016/08/16

In the Google+ hangout from Friday morning at the 28:45 mark into the video, John Mueller said Google is indeed working on supporting the latest version of Schema.org…

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Google AdWords Quality Scores Reports To Show Null Values

2016/08/16

Google quietly announced on Google+ that starting September 12, 2016 the Google AdWords report may start showing null values in the quality score columns when the keywords are new or have insufficient impression or click data…

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The State of Local SEO & Where to Focus Now

2016/08/16

Posted by Casey_Meraz In this article I’m going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to win the local SEO game. If there’s one thing that’s consistent about Google, it’s the fact that it’s always changing.

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Google Keyword Planner Removes Valuable Data For Potential Advertisers

2016/08/15

Remember last Tuesday we reported that Google Keyword Planner Showing Data Ranges For Advertisers Without Campaigns – in short, they were showing less traffic estimate data to some advertisers. I was hoping it was a bug, but it was not..

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SEJ Wrap-Up: New Design For Facebook Pages and a Look at the Future of SEO by @megcabrera

2016/08/15

In this week’s wrap-up, SEJ News Writer Danny Goodwin gives us the latest in Facebook’s redesigned pages, and learn the history, the current state, and the future of SEO from SEJ contributor Jasmine Sandler. The post SEJ Wrap-Up: New Design For Facebook Pages and a Look at the Future of SEO by @megcabrera appeared first on Search Engine Journal .

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Google’s Keyword Planner Tool Providing Limited Data to Low Spending Advertisers by @SouthernSEJ

2016/08/15

Google has made an update to its AdWords Keyword Planner tool which will benefit big spending advertisers, and give low spenders limited access to keyword data. The post Google’s Keyword Planner Tool Providing Limited Data to Low Spending Advertisers by @SouthernSEJ appeared first on Search Engine Journal .

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