Snapchat isn’t for everybody. But the fairly steep learning curve and higher cost involved in building an audience brings in a high level of engagement. The post Big Brands and Snapchat: 7 Lessons for Success by @ChuckPrice518 appeared first on Search Engine Journal .

Both short-term and long-term campaigns have their place in your online marketing strategy. This article shows why it is important to focus on both

Posted by EricaMcGillivray All the puzzle pieces have come together, and MozCon 2016 is ready to rock! Over the past week, I’ve had the pleasure of peeking at our speakers’ outlines, and I cannot wait. Whether you’re looking to for the latest SEO information, ready to tackle mobile’s biggest issues, wanting to push your content to 10x, or generally wanting to absorb everything online marketing, it’s going to be so good. If you’re reading this post and remembering you haven’t bought your ticket yet, I’ll pause: Buy your MozCon 2016 ticket! Now let’s get to the good stuff: The MozCon 2016 Agenda Monday 08:00–09:00am Breakfast 09:00–09:20am Welcome to MozCon 2016! with Rand Fishkin Wizard of Moz @randfish Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org

Google Shopping ads continue to be mission critical for ecommerce search marketers. Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results.

One of the most valuable resources for just about any company is the talent, expertise and insight from internal experts and executives, especially when it comes to content marketing. However, understanding the best practices and putting them into action within a large, complex organization is another thing entirely.

Posted by CraigBradford Strategy is hard enough if you understand it. It’s even harder if you don’t.

The configuration showed three organic listings with one ad at the top. The post First appearance of ads in Local Pack found in UK mobile search result appeared first on Search Engine Land.

Search Engine Rankings are a dramatic way to improve your websites traffic.