You’re no SEO beginner . You’ve sorted your technical SEO. Your site is being crawled regularly and Google is quick to index new pages on your site

You’re no SEO beginner . You’ve sorted your technical SEO. Your site is being crawled regularly and Google is quick to index new pages on your site

Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do.

Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do.

Former Googler, Murat Yatagan, shared on Twitter a document I don’t think I’ve seen before and I think most the readers here will get a kick out of. Basically the document explains why Google sells advertisements and not the search results…

The new Google Maps Local Search ads and in-store conversions are a killer combo. Here are 7 things you need to know about AdWords store visit conversions. The post 7 Things Marketers Need to Know About AdWords Store Visit Conversions by @LarryKim appeared first on Search Engine Journal .

Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it

The new Google mobile testing tool is an easy (and free) way to make sure that your users aren’t bouncing off of your website. Learn more here. The post Don’t Miss Out: How to Use Google’s New Mobile Testing Tool by @highervis appeared first on Search Engine Journal .

Content Marketing within large, complex organizations is not for the faint of heart. Many big companies are legacy brands with years of history behind marketing status quo. Today’s business environment calls for constant innovation and for marketers that can champion the necessary change, there can be significant impact. In that context, I introduce you to Kathy Sterio from General Electric.

Posted by Cyrus-Shepard Is it time to rewrite the SEO playbooks? For what seems like forever, SEOs have operated by a set of best practices that dictate how to best handle redirection of URLs. (This is the practice of pointing one URL to another.