In this week’s wrap-up, Roger Montti gives a guide to keyword research, and SEJ contributor Jon Rognerud gives tips to find high-value SEO clients. The post SEJ Wrap-Up: Must Read- SEJ’s Complete Guide to Keyword Research by @megcabrera appeared first on Search Engine Journal .

A couple weeks ago we reported that Google was testing a new local pack design.

What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates.

Facebook has removed descriptions from its Trending stories section. The announcement comes months after being criticized for having an anti-conservative bias. The post Facebook Removes Trending Topic Descriptions by @DannyNMIGoodwin appeared first on Search Engine Journal .

Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.

Mike Blumenthal posted on Twitter that Google has updated the local reviews guidelines for marking up reviews. The new guidelines specifically disallows you from using 3rd party reviews, found on other sites…

If you want to know how seriously any public company takes mobile, then take a look at the annual/quarterly reports. While top Chinese retailers, banks and internet companies are keen to share their mobile success with their investors, their US equivalents are often shy to reveal their numbers… especially the biggest US retailers. While researching a series of in-depth m-commerce reports  for ClickZ Intelligence, I needed to establish which of the world’s biggest countries are really making headway with mobile.

During Rocco’s presentation, he will share proven strategies that will help you increase revenue streams through cross-channel advertising.

Now only reviews “directly produced by your site” can have local reviews markup, according to Google. The post Google updates local reviews schema guidelines appeared first on Search Engine Land

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