Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition. The post Sustainable competitive advantages in digital marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.

Also, no need to confirm user access invitations anymore. The post New: Access up to 5 AdWords accounts with one login appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Botify is the only SEO tool that combines a website crawler and web server log analysis along with segmented views of your website and tons of key metrics, offering unparalleled insights into SEO priorities.

Botify is the only SEO tool that combines a website crawler and web server log analysis along with segmented views of your website and tons of key metrics, offering unparalleled insights into SEO priorities. The post Active Pages, the All-Time #1 SEO Indicator by @sejournal appeared first on Search Engine Journal .

The summer of 2016 has been a little rough for businesses, brands and marketers that use Facebook as an important part of their marketing mix. Not only did Facebook implement a new News Feed algorithm that favors content from users’ friends and family, but just over a month ago they rolled out a new desktop business page layout —something they had been testing for a couple of months. While the algorithm change was a little disheartening, many pages had likely been seeing a drop in organic reach for months as competition for space in the News Feed continued to grow

We are super excited about our new SEO guide, but sometimes you’d rather listen than read, Which is why I compiled this list of Marketing Nerds episodes so you can listen to the best SEO advice while on the go The post 15 #MarketingNerds Episodes to Accompany Our New SEO Guide by @dantosz appeared first on Search Engine Journal .

In a blog post this morning on the Google Webmaster Blog, Google decided to define “What is AMP…

Google is showing the reviewers name on some of the rich snippet reviews. One good example is when you search for [iphone 6 review] and the reviews that come up list the person who wrote the article..

Posted by Todd_McDonald A steady rise in content-related marketing disciplines and an increasing connection between effective SEO and content has made the benefits of harnessing strategic content clearer than ever. However, success isn’t always easy