If you try the Google Keyword Planner tool today you might run into a surprise where the tool is not always showing you the data for the exact keyword phrase or word you plugged into the tool…

How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions

When you do a search in Google Maps for a local business, let’s say [dentist nyc] or something like that, Google will show a listing of matches on the left hand side of the maps…

Back in 2007, I took a job with a large software company that built a massive but traditional software business.

n this week’s wrap-up, SEJ Lead News Writer Matt Southern details why YouTube is disabling monetization on non-advertiser-friendly videos, and learn how to stay up-to-date in the SEO industry from SEJ Features Writer Anna Crowe. The post SEJ Wrap-Up: How to Stay Current in SEO + YouTube Removing Ads by @megcabrera appeared first on Search Engine Journal .

Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one. The post 8 tips to make sure your Google profile images boost…

AMP pages will soon appear in the regular set of organic search listings, when previously they would be relegated to their own carousel at the top of the SERPs. The post Google to Surface AMP Pages in Organic Results Later This Year by @SouthernSEJ appeared first on Search Engine Journal

Links will continue to matter for a long time. It boils down to having the right content, finding the right audience, and then reaching that audience

Links will continue to matter for a long time. It boils down to having the right content, finding the right audience, and then reaching that audience.