Given that HTTPS is now a necessity as we enter 2017, does this mean that Google will continue to reward websites that are secure and protect users? The post Will Google Search Give Further Weight to Cybersecurity in 2017 (…and Beyond)? by @danny_taywitter appeared first on Search Engine Journal .

Thanks to the internet, social media and mobile technologies, buyer’s are more self-directed than ever before, using these tools to conduct independent research that informs important purchasing decisions for themselves and the companies they work for. However when it comes to B2B buyers, specifically those looking to purchase tools and software from technology vendors, while independent research is a major trend, 60% say their vendor is an influential part of the purchasing process, according to TrustRadius ’ new report, The B2B Buying Disconnect . Of course, that’s not the whole story.

Learn how to engage with users and communities, and get started immediately so you draw in users today who will come back tomorrow. The post 6 Proven Strategies for Effective Community Marketing by @sejournal appeared first on Search Engine Journal .

Today on the Google home page in the United States is a special Google Doodle, logo, for Ed Roberts. He was an American activists who fought for the right for those who were disabled

Google has brought their book search book preview feature from desktop to mobile search…

Google has been testing since 2013 but has done so more often in 2016. Now, in 2017, it looks like Google is pushing the box/card layout design for search again

Uber’s latest pick-up includes two former high-level Google executives — Amit Singhal, who spent 15 years leading Google’s search efforts, and former VP of engineering, Kevin Thompson. The post Two Former Google Executives Now Working for Uber, Including Search Veteran Amit Singhal by @MattGSouthern appeared first on Search Engine Journal .

Posted by mahannay The “why” and “how” of sourcing local talent from national HQ A recent report on national-to-local marketers mentions that, with the exception of email marketing, “enterprise brands are struggling to make digital as effective as traditional tactics and media” for local branches’ ad dollars. With locally focused email newsletters, it’s generally easier to automate locally targeted sales or events.

While revealing over 50% of YouTube views now occur on mobile device, Google has announced a series of updates to improve the advertising experience. The post Google is Making YouTube More Advertiser-Friendly by @MattGSouthern appeared first on Search Engine Journal .