Posted by Ghergich What you should know about featured snippets Recently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze

“Crawl budget” is a loaded term made up of a lot moving parts. Gary Illyes, a Google Webmaster Trends Analyst, has explained exactly what crawl budget is and what it means for Googlebot.

Brad Brewer posted on Twitter that the Google Structured Data Testing Tool now supports MTE, multi-typed entities. This can be used for the hotel schema markup said Brad. Here is a screen shot of the tool showing the support for the MTE…

Google says crawl demand and crawl rate make up GoogleBot’s crawl budget for your web site. The post Google explains what “crawl budget” means for webmasters appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance. The post 3 reasons why you can safely ignore your competitors’ traffic metrics appeared first on Search Engine Land. Please visit Search Engine Land for the full article

There’s no stopping Instagram — especially when it comes to Stories. Only five months into its launch, the ephemeral storytelling feature for photos and videos has introduced several new functionalities such as links, live video, and stickers

The Google quality raters are contractors who work to test and judge experiments in the Google search results.

Created by guest artist Keith Mallett, the doodle’s artwork highlights King’s belief that all life is interrelated. The post Martin Luther King Jr. Day Google doodle promotes King’s message of unity appeared first on Search Engine Land

YouTube videos now being tested in Google Image Search for mobile for retail based queries. The post Google Image Search testing YouTube videos with “New Look on YouTube” appeared first on Search Engine Land.

If you manage a microsite, you can merge it with your main site to gain rankings and organic traffic. Just follow these step-by-step instructions. The post How to Seamlessly Merge a Microsite for Improved Rankings [Case Study] by @KatyaBovykina appeared first on Search Engine Journal