Tomo from Google said in an ongoing Google Webmaster Help thread about disabling AMP in search that last week Google released a way for iOS users to scroll away the AMP top bar…

2017 is here! You may be thinking of where to put your hard-earned money, and whether to spend more, less, or the same on your digital marketing activities for 2017. Find out the results of our latest #SEJSurveySays poll and take a look at what to focus on to make the most of your investments in 2017

Google said the mobile intrusive interstitial penalty went live yesterday but webmasters have not claimed any issues yet. The post Google confirms rolling out the mobile intrusive interstitials penalty yesterday appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Many businesses have PDF marketing materials, yet they shy away from dynamic content such as videos and GIFs. Learn how to make it happen here. The post 5 Benefits to Using GIFs and Videos in PDF Marketing Materials by @ProvenData appeared first on Search Engine Journal .

For the past decade, many small business marketers have taken an “If you build it, they will come” approach to Facebook. They share engaging content, encourage conversation, and optimize their Facebook page to meet their goals. Unfortunately, too often the expected outcome doesn’t quite match the reality: Facebook has an average of 1.71 billion active users a month—that’s an audience worth addressing

Mobile is not a trend anymore, it’s mandatory. Here’s a walkthrough of the most important steps to make your site mobile-first in 2017. The post How to Make Your Site Mobile-First in 2017 by @ab80 appeared first on Search Engine Journal

Posted by randfish It’s that time again, friends… That time where I grade my 2016 predictions to see whether I’ve got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let’s see where we end up, and what I’ve got to say for te next 12 months.

To help drive more sales, Facebook will show even more targeted product ads to users based on their browsing activity, Facebook behavior, and demographics. The post Facebook Updates How Dynamic Ads Work by @DannyNMIGoodwin appeared first on Search Engine Journal .

Google AdWords will be automatically adding call extensions to mobile ads beginning February 6, 2017. The post Google to Automatically Add Call Extensions to Mobile Ads in February by @MattGSouthern appeared first on Search Engine Journal

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google App for Android updates, call extensions in mobile ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article