Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot. The post 5 B2B marketing tips to jump-start your 2017 results appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses. The post Essential voice search strategies for 2017 appeared first on Search Engine Land

The rise of voice search has changed the tactics used by today’s savvy marketer, but the effect virtual assistants have on inbound calls has yet to be fully realized. Call tracking and analytics gives marketers crucial insight into the performance of the digital campaigns that drive phone calls and the types of leads those calls bring to the sales team. The post As Voice Search Changes the Game, Marketers Need Better Call Analytics by @nancy_elle appeared first on Search Engine Journal

All brands have their own way of marketing but there are certain holidays that every marketer should have on list to stay in-the-know. Here is a list of holidays ripe for marketing.

Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by. With that said, below are some gifted brand marketers you should be checking out, connecting with or following on LinkedIn.

Posted by JP_Sherman On-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014, eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold on-site search into other online measurement responsibilities, and 42% of companies ignore on-site search. This report was released more than two years ago and after some extensive Googling, some Duck Duck Go-ing, and some slight Bing-ing, I couldn’t find any reputable site releasing similar, more recent, reports

Still not sure what the difference is between Snapchat and the five-month-old Instagram Stories? Learn more in this post. The post Snapchat Versus Instagram Stories: What’s the Difference?

Too often, we treat website guests as unexpected visitors. Learn how to treat them as an anxiously awaited guest so you can turn them into a customer.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better?

Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business? The post Brand vs