Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program. The post Keyword SWOT analysis: Finding your content opportunities appeared first on Search Engine Land.

Google’s John Mueller said in the recent webmaster hangout at the 11:55 mark that those who implement the method of disabling the browser back button will not benefit or be hurt in the Google search results. In short…

Thinking of hiring an SEO firm or consultant? Watch this video from Google’s Maile Ohye on what questions to ask and what to look for during that hiring process. The post Google releases new video on how to hire an SEO consultant appeared first on Search Engine Land.

Development requires a set of technical skills but different technical skills are required for SEO.

SEJ Live is back! Last week, #SEJLive was joined by Jenny Halasz to talk about everything mobile — from a mobile-friendly website to the mobile-first index and mobile SEO.

Guest post by Mark Schaefer in celebration of his new book, Know n. For the past two years I’ve been obsessed with answering a single question: Can anybody become known in the world today?

For those who have been in the SEO industry and involved in the community for any period of time, they probably know the name Ammon Johns.

It appears that whenever a featured snippet comes up in the Google search results that it is now always followed by the people also ask feature. So you have a featured snippet at the top of the results and then right after it is this people also ask feature…

Posted by BrianChilds SEO training classes provide a smart, accessible way to accelerate your knowledge of our industry’s best practices, tools, and processes.