Is keyword ranking an important function or a huge waste of time? This post explores what role (if any) keywords should play in a modern SEO Campaign.

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing spending in 2017.

Over the past couple days, I saw at least three people report that they saw six or more AdWords ads at the bottom of the search results. So as many as 10 ads on a single search results page…

Gary Illyes and John Mueller from Google both mock a tweet about PBNs, private blog networks. The tweet contains a screen shot of a private Facebook message saying that he was able to block the PBNs by using robots.txt and “it worked..

According to research firm eMarketer, Google is projected to hold 80% of the search ad market by 2019. The post Google’s Share of Search Ad Market Projected to Grow to 80% by 2019 by @MattGSouthern appeared first on Search Engine Journal .

Google’s John Mueller said on Twitter that when a Google manual action is revoked via Google Search Console…

Google has updated its search quality evaluator guidelines with a section directing quality raters how to flag inaccurate, offensive, or upsetting content.

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google offensive results, Google Fred update & Google Assistant appeared first on Search Engine Land.