Google’s Keyword Planner, the primary source of search volume supplies the numbers come in rounded off ranges as text strings not usable it Excel computations.

Almost a year ago today, Google’s John Mueller told SEOs again that keywords in the URL is a small ranking factor in Google’s search ranking algorithm. This is not new..

As many of you know, I want Google to do a no date penalty but I doubt that will happen. Although, Google is asking if they should do a penalty for sites that have auto-play video advertisements..

Gary Illyes said back in the day that it makes him angry when publishers don’t link out to their sources. We also know that there is no penalty for not linking out. But now…

Posted by randfish You may be tempted to publish that newest round of answers you’ve gotten from industry experts, but hold off — there’s a better way. In today’s Whiteboard Friday, Rand explains why expert roundups just aren’t the best use of your time and effort, and how to pivot your strategy to create similar content that’ll make the juice worth the squeeze. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Mobile devices now account for nearly 60% of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers?

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google algorithm update, Gboard update & mobile speed appeared first on Search Engine Land

The latest updates give Android users access to emoji and GIF suggestions as they type and the ability to share GIFs in supported apps. The post Google adds emoji & GIF suggestions, translations & more to GBoard for Android appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. The post Should PPC agencies be scared of automation?