Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content.

Last week…

Blank space: Great when it’s a Taylor Swift song (or a nifty 20’s-style cover of same), not awesome when it’s on your editorial calendar. You want to publish with a steady cadence to keep your audience satisfied.

Here is a recap of what happened in the search forums today…

MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor

After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts. The post Just released: 2017 Local Search Ranking Factors survey results appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Advanced analytics, fake listings on Google Maps & link building appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Back in December 2016, we reported that Google now uses product schema for image search results.

Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you..