Here are eight of the most important elements when optimizing your PPC campaigns that will drive more sales. The post 8 Simple AdWords Tips That Will Make You More Money by @CJGiarratana appeared first on Search Engine Journal .

Blank space: Great when it’s a song by Taylor Swift, not so great in content marketing. No, wait.

Here are all the latest exciting social media updates you need to know from April 2017. The post 11 Social Media Updates You Might Have Missed by @thebigdebowski appeared first on Search Engine Journal .

Our friend Sergey Alakov spotted yet another Google local test, this one is Google testing a tab approach to showing reviews on local knowledge…

Dan Shure spotted late on Friday a Google search tests where Google was showing jobs…

A year ago, we covered how Google is testing a black UI test in the search results. We’ve seen the test reported to us several times over the year..

Posted by cara.harshman In 1998, Jeff Bezos had a vision for the Internet. At that time he was four years into building Amazon.

In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco, May 9-11. The show is programmed with one specific goal: to illuminate successful real-world practices at… Please visit Search Engine Land for the full article.

Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team.