Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure

Some believe social media helps your website rank better. Google says it isn’t a ranking factor. Here’s the real answer.

The options to use video to boost your business abound. Here are ways to integrate video into your marketing plans.

Back on March 16th it seems Google started an algorithmic search ranking update that continued on for a week or so…

Posted by Danielle_Launders Can’t get enough of MozCon?

Why you need to understand virtual reality marketing, some powerful VR campaign examples, and how to actually do it. The post Everything You Need to Know About Virtual Reality Marketing by @jesstiles appeared first on Search Engine Journal .

As a member of TopRank Marketing’s (epic) content team, it’s certainly no surprise that I spend much of my day developing and executing content strategies for the wide array of client programs I work on. And as I settle in for a content extravaganza each day, my work is guided by an important agency principle: Create content that allows our clients to be the best answer for their audience

Today on the Google home page, at least it should be worldwide but I am offline so I can’t verify, is a special Google logo, Doodle for Zaha Hadid.

Having breadcrumbs on your site is good for usability and is also a good SEO check item to have on your internal pages. But what if your breadcrumb was defined based on user click behavior and not based on where the page might be situated on your web site..