Marketers in financial industries are in the midst of a major digital transformation. Apps and mobile experience have become not a “nice to have” but a requirement from consumers. Additionally, financial institutions have started investing heavily in user experience for their web properties to focus on customers first.

Paul Shapiro spotted a new Google search tests and posted the screen shots on Twitter of the “top voted tags” section. In short, you may be able to replicate this by searching for movies…

Google quietly announced both on Twitter and on Google+ that you can now compare two different date ranges within the AdWords Report Editor. AdWords Report Editor launched in 2015 and wow’ed advertisers..

Retrieving the Google Analytics metrics you care about is now as easy as asking for them using natural language. The post Get the Google Analytics Data You Need Using Natural Language Queries by @MattGSouthern appeared first on Search Engine Journal

Google announced yesterday a major step in their Google Analytics platform. The ability to simply ask it a question about your web site data and it comes back with a report. This feature is called Ask Analytics Intelligence..

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.

Google, Bing Ads and Amazon are all seeing growth in shopping ads. The post Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads appeared first on Search Engine Land.