Posted by randfish Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to this impossible edition of Whiteboard Friday.

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps accessibility, Google Posts expire & link problems appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Anyone can now add accessibility information to places on Google Maps or business listings in search. The post Google Maps will use crowdsourcing to identify wheelchair-accessible locations appeared first on Search Engine Land

Since the early days of SEO, SEOs have been looking for anything to tweak on page to impact their rankings – including using the bold tag on your text. If you want to emphasis words on your page…

Google has introduced a new type of AdSense ad unit called “Native ads,” which may be violating its own policies. The post Do Google’s New AdSense Native Ads Violate Its Own Policies?

Yesterday, Google began sending out new AMP errors for video embeds done wrong with AMP. The errors read “Missing embedded video on AMP page for” and listsYesterday, Google began sending out new AMP errors for video embeds done wrong with AMP. The errors read “Missing embedded video on AMP page for” and lists..

Worried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these potentially detrimental links — without getting rid of the ones that are helping you. The post Fix your outbound link problem in a single workday…

It was a pretty hectic month in the Google SEO/search world. Despite Google claiming they would confirm major updates – we did have a major update on 6/25 which they call random chatter and won’t confirm. I did try to analyze the update but came up blank…

For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season. The post 7 most important SEO focus areas for colleges and universities appeared first on Search Engine Land