Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google local results is aware of the content on the local business website and may even show the matching keyword in the local pack snippets. The post Google local pack tests displaying website mentions matching your query appeared first on Search Engine Land.

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Alexa & Cortana, Google Assistant speakers & Google Maps parking appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google has added some seriously cool and useful features to both flight and hotel search. Specifically around showing you in an easy to look at the most cost effective options to plan your trips…

Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance

The noarchive tag will prevent Google from showing the Cached link for a page in their search results. But it does not prevent the page from ranking well in Google says John Mueller…

You’ll soon be able to ask Alexa to “open Cortana” and vice versa. The post Alexa and Cortana will soon work together, allowing each to access the other appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Budgets can be a real pain point for PPC advertisers, especially when allocating that budget over multiple campaigns.

“Ok Google, start vacuuming.” The post Google Assistant coming to more speakers and home appliances from LG appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms