An Easter egg found in Google Home can help you figure out what your Halloween costume should be this year.

Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights. The post How to ensure your external PPC account audit isn’t a waste of time appeared first on Search…

At SMX East, Gary Illyes from Google said that he wants to see Google to get to a place where they do not need structured data or schema…

In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won’t die! The post 13 outdated SEO tactics that should terrify you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

If you’re looking to increase your SEO knowledge, here are 11 of the best SEO books you should read now.

Here are five reasons you should consider linking to an expert or authority’s website rather than their Twitter handle. The post Why You Should Link to a Person, Not a Twitter Handle by @rollerblader appeared first on Search Engine Journal .

“Be the Best Answer” is an expression my team and I have used many times in client strategy planning, training,  presentations , webinars , blogging,  and in my book Optimize  about the intersection of search with owned, earned, paid and shared media.

Creating content for your target audience is essential. Here’s how to start creating consumer-centric content.

Here are seven reasons why solo bloggers outperform company bloggers when it comes to influence. The post 7 Reasons Solo Bloggers Outperform Company Bloggers in Influence by @WebDevEtc appeared first on Search Engine Journal .