This is how we should define SEO now, in 2018, according to 60+ search engine optimization experts. The post What Is Search Engine Optimization in 2018 by @MrDannyGoodwin appeared first on Search Engine Journal .

Google has quality raters specifically for voice search-related search results.

Posted by bridget.randolph We’ve been hearing a lot about mobile-first indexing lately, as the latest development in Google’s ever-continuing efforts to make the web more mobile-friendly and reflect user behavior trends. But there’s also a lot of confusion around what this means for the average business owner

The illustrated image includes the penguins featured in all of Google’s holiday doodle series back home on a snow-filled landscape. The post New Year’s Day 2018 Google doodle brings in the new year with a bright sunrise appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Happy New Years Day 2018 everyone! Wishing all my readers and the expanded search community a happy, healthy, and successful 2018.

This year demonstrated an explosion of interest in influencer marketing bringing with it a sharp increase in attention as well as implementation successes and failures. The mixed bag of advice for any shiny new object of marketing attention like working with influencers brings uncertainties, especially with rapid innovation, increased competition and self serving “influencer marketing experts” popping up on every digital corner. As long time influencer content marketing practitioners , my team at TopRank Marketing has to anticipate the key questions marketers have around influencer marketing.