Since Google launched Accelerated Mobile Pages, i.e. AMP, people have been saying their pages are AMPlify, AMP’d Or AMPed – well, Google doesn’t want you to say things like that. Google said using the terms like that will reduce “the strength and recognition of the term…

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. The post What the ROAS? A practical guide to improving return on ad spend appeared first on Search Engine Land.

Here are four advanced audience targeting tactics to refine your AdWords targeting to leverage budget and maximize ROAS. The post 4 Advanced AdWords Audience Targeting Tactics by @iambenwood appeared first on Search Engine Journal .

Credited with being the Father of Black History, Dr.

Credited with being the Father of Black History, Dr. Woodson first created an African-American studies program in February of 1926.

How many hours do search and digital marketing pros typically work every day? Find out what our Twitter community said

Most SEOs know the difference between ranking and indexing, some even know the difference between indexing, ranking and serving search results.

Tim Soulo of Ahrefs talks about keyword research that’s geared toward SEO and content marketing. The post Keyword Research & Content Marketing for SEO in 2018 [PODCAST+GIVEAWAY] appeared first on Search Engine Journal .

This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.

The past two years, Google brought back the Google Dance to the SEM community after a long hiatus off. The one in 2016 and 2017 were both huge successes. They also hold..