Regardless of industry or niche, nearly all B2B marketers— 91% to be exact —are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals—not to mention increasing buyer numbness to marketing messages and the extinction of organic visibility on social media —means you have to get scrappy when designing a content marketing strategy that drives toward business goals
Regardless of industry or niche, nearly all B2B marketers— 91% to be exact —are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals—not to mention increasing buyer numbness to marketing messages and the extinction of organic visibility on social media —means you have to get scrappy when designing a content marketing strategy that drives toward business goals
This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here. Eric Wu lives in Los Angeles, California with his wife and two daughters who he loves spending time with..
If you go to Google on desktop or mobile and put in a site command and filter the results to only show search results within the past hour, Google will return no results…
Back in July 2017 and December 2017 Google testing showing fewer results on the search results page with variations of a button that says “more results” and so on.
Allyson Wright, Community Manager, Google My Business, wrote in the Google My Business Help forums that in order to send less notifications to business owners and Google My Business profile changes…
Google announced on Twitter and Google+ yesterday that they added version history to their ad platform so you can compare the performance of an ad before and after you make changes to them…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation