Here are three situations where AdWords smart bidding is worth trying – and three situations when it might be worth avoiding. The post Machine Learning in AdWords: How & When to Use Smart Bidding by @dangilbertppc appeared first on Search Engine Journal .

This is a no brainer and one of the easiest things you can do to help a site perform better in search – make sure their title tags are reflecting the content on the page and what the searcher would query to find their content…

What’s the difference between a high-quality and low-quality link? Here are some tips to tell the difference. The post High-Quality Links vs

Are you cannibalizing your traffic and derailing your own paid search efforts? Here are three mistakes to avoid. The post 3 Ways You’re Cannibalizing Your Traffic and Budget (and How to Stop) by @semrush appeared first on Search Engine Journal .

Site moves and domain or URL changes can be scary, nerve wracking, dangerous and risky.

Several months ago, we covered how Google does not use GS1 markup for ranking in the search results. Today, Google’s John Mueller clarified that Google currently does not use GS1 markup at all for any purpose in search, be it ranking…

Here is a recap of what happened in the search forums today…

New extensions bring the search engine into more apps on iOS. The post Google is extending Search capabilities to iMessage and other browser apps on iOS appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Though not yet available in the toolset, buildout of verification support within Bing Webmaster Tools is in progress. The post Bing has confirmed support for JSON-LD formatted Schema.org markup appeared first on Search Engine Land. Please visit Search Engine Land for the full article.