Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Mastering mobile SEO, Google sells Zagat to The Infatuation & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

For as long as I can remember, Google’s John Mueller has been preaching consistency when it comes to SEO…

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Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can’t help but click. The post Get inside your customer’s head: A guide to writing irresistible calls to action appeared first on Search Engine Land

Google’s John Mueller answers a question from a site owner concerned about their site not being crawled often enough. The post Google’s John Mueller Reveals How Often a Site is Re-indexed in Search by @MattGSouthern appeared first on Search Engine Journal .

Google says that more than half of its traffic comes from mobile devices – are you fully taking advantage of this increasingly important trend? The post Mastering mobile SEO appeared first on Search Engine Land

Google no longer needs Zagat as it once did. The post Google selling Zagat to restaurant recommendations site The Infatuation appeared first on Search Engine Land.

It has been a pretty busy month in the Google SEO and webmaster world. We had two possible Google algorithm updates…

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Here’s how to find out and avoid the consequences of not being prepared for Google’s mobile-first index. The post How to Find Out If Your Site Ready for Google’s Mobile-First Index by @bsmarketer appeared first on Search Engine Journal .