On Friday, Google published a How Google autocomplete works in Search but in that post, as I dug into at Search Engine Land, Google announced they are expanding the types of predictions they remove from autocomplete…

Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s only as hard as you make it. The post Why do we overcomplicate link building?

Use these 11 tips to successfully promote your local business on Instagram, generate engagement, and stimulate sales. The post 11 Ways to Promote a Local Business on Instagram by @ashleymadhatter appeared first on Search Engine Journal

Just under 40 percent said they were open to ads if they were “relevant.” The post Study: Majority reject ads on smart speakers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Here is why marketers need to start broad in order to understand their audience better. The post To Understand Your Audience, Think Big by @khburton appeared first on Search Engine Journal .

Bill Hartzer posted about a “new undetectable negative SEO tactic” last week, which was a pretty significant blog post title to use because it is a very strong accusation…

Here are six ways how advertisers can take action against ad fraud. The post How to Fight Ad Fraud in Digital Advertising by @krisjonescom appeared first on Search Engine Journal .

Liking where you work is not an optional luxury. At least it sure shouldn’t be

Posted by RobBeirne Digital marketers have always had one drum they loudly beat in front of traditional advertising channels: “We can measure what we do better than you.” Now, we weren’t embellishing the truth or anything — we can measure digital advertising performance at a much more granular level than we can traditional advertising. But it’s not perfect

Link reclamation regains lost link value, which can quickly increase your rankings and link profile. The post What Is Link Reclamation & How to Regain Lost Link Value by @annaleacrowe appeared first on Search Engine Journal